Labor Day weekend marks the unofficial end of summer, which is a bit sad, but it’s a great time to get a deal on a fancy, new TV. The US holiday is happening just before the start of the 2025-2026 NFL season, the World Cup qualifiers, and the lead-up to the MLB post-season games. This sports trifecta means you can take advantage of Labor Day sales on 4K TVs, whether you’re planning on hosting big at-home viewing parties, or you just want to tune in alone.
Right now, you can save hundreds of dollars on high-end OLED TVs like Samsung’s S90D or Sony’s Bravia 8 II. If you don’t want to spend as much, you can pick up a 70-inch 4K TV from Insignia for well under $400. That’s just a taste, but we’ve got more deals below that should suit gamers, cinephiles and sports fans alike. Many of these TVs are at or matching their lowest prices, and, as always, there’s no guarantee that Black Friday and Cyber Monday deals will beat these prices.
Insignia’s massive 70-inch F50 4K TV is on sale for $329.99 ($170 off), its lowest price ever at Best Buy. In terms of specs, it’s about as basic as they come, with a 60Hz refresh rate screen and three HDMI 2.0 ports. It’ll be just fine for watching sports and movies on, but 60Hz means it can’t display PlayStation 5, Xbox Series X, PC, or Nintendo Switch 2 games at their fastest-possible frame rates, but 60 frames per second isn’t so bad. The F50 supports HDR10 for more contrast-rich and accurate colors when viewing TV shows, movies, or games that support the format.
The TV runs Amazon’s Fire OS, and has Alexa voice capabilities built into its included remote, so you can use your voice to search for content. You can also utilize Alexa to change the TV’s volume and input without manually navigating through menus. If you have an Alexa-enabled camera, such as the Blink Mini, you can ask it to fetch a live video feed, which will appear as a picture-in-picture frame at the top of the TV screen. The F50 also supports AirPlay, so you can mirror your Apple device’s display onto the TV. It doesn’t have every bell and whistle, but Insignia’s F50 is a solid 4K TV, especially considering its size and price. If you want a smaller TV, Amazon and Best Buy are offering the 55-inch model for around $189.97 ($160 off), which matches its all-time low price.
If you want a more premium 4K TV than the Insignia model above (without breaking the bank, of course), TCL’s 55-inch QM6K comes with a surprising amount of features for its roughly $449.99 ($350 off) sale price at Best Buy. The TV has a 144Hz panel, which will make fast-paced console or PC games display with fabulous fluidity compared to using a 60Hz screen. It has a full-array local dimming panel for even lighting across all dimming zones (negating the bloom effect that some cheaper TVs exhibit in dark scenes).
The TV has two HDMI 2.1 ports, which can carry a 120Hz 4K signal that modern game consoles and PCs can take advantage of. Its two HDMI 2.0 ports top out at 60Hz, which is suitable for a Blu-ray player or perhaps a Google TV 4K Streamer streaming device. The TV runs on TCL’s AIPQ Processor, which the company says analyzes what you’re watching or playing to optimize its brightness, color, and contrast in real time. If you want a larger TV, you can get the 65-inch model for $549.99, which matches its all-time low at Amazon and Best Buy. Interested in the 98-inch model as seen at the top of this post? It’s down to $1,799.99 at Best Buy (was $2,999.99).
OLED TVs are more affordable than ever before, and this Labor Day deal on Samsung’s 65-inch S90D is proof. Its currently down to around $1,197.99 ($500 off) at Amazon, Best Buy, and Walmart. The OLED panel is the star spec, of course, delivering better contrast and brightness control than any other type of screen tech. Its other specs are good, too. The TV has a 120Hz panel and four HDMI 2.1 ports, letting consoles and PCs display at 4K/120Hz. It runs on a processor that can upscale non-4K video to look better on a higher-resolution set, and can analyze what you’re watching to make objects in the foreground look closer than the background. The S90D doesn’t support Dolby Vision (typical with Samsung TVs, unfortunately), but does have HDR+ for more accurate color.
The TV has Amazon Alexa built-in, and it runs Samsung’s Tizen operating system, so you can access TV shows and movies with your voice using a microphone built into the remote. The S90D can also access Samsung’s Gaming Hub, which allows you to play games from your Steam library directly from the TV (via Wi-Fi or ethernet) rather than manually connecting it to a PC.
If you want an even larger OLED TV, the 77-inch S90D is around $1,797.99 ($602 off) at Amazon, Best Buy, and Walmart.
Samsung’s The Frame TV Pro can display artwork when you’re not actively watching video or playing games on it, and the 65-model for an all-time low price of around $1,797.99 ($400 off) at Amazon, Best Buy, and B&H Photo. The TV’s standout feature is its “Art Mode,” which allows you to display an image from Samsung’s Art Store. The store has over 2,000 images, including classics like Van Gogh’s The Starry Night, and requires a subscription that costs $4.99 per month or $49.99 per year.
Another interesting aspect of the Frame TV Pro is that you don’t need to connect video sources directly to it. Samsung’s Wireless One Connect Box contains four HDMI 2.1 ports, and sends an audio and video signal wirelessly from devices to the TV. Samsung also includes a wall mount with the Frame TV Pro.
The Frame TV Pro has a 120Hz panel, making it great for fast-moving games and other high frame rate content. Plus, its processor can upscale lower-resolution video, and can automatically adjust video settings based on what you’re watching and your environment. The Frame TV Pro has a matte display, which won’t show glare from light sources as much as an LCD or OLED screen, so the image on screen will look a little more canvas-like. The TV also has a thick white bezel around the screen, and you can pick up an optional frame to fit around the outside to make it look even more like a painting.
For a bigger model, the 75-inch Frame TV Pro is on sale for around $2,497.99 ($700 off) at Amazon, Best Buy, and B&H Photo.
Sony’s Bravia 8 II was recently voted the best TV of 2025 by a panel of experts (including The Verge’s Nilay Patel), and the 65-inch model is matching its all-time low price of around $2,998 ($1,000 off) at Amazon, Best Buy, and Walmart. The 4K OLED has a 120Hz panel, and its custom AI processor optimizes its color and contrast based on what you’re watching and playing. It has two HDMI 2.1 ports (which take full advantage of its refresh rate) and a pair of HDMI 2.0 ports that top out at 4K/60Hz.
Sony says the Bravia 8 II has studio calibration modes for Netflix, Prime Video, as well as its own Sony Pictures Core streaming service. The panel who favored the TV were comparing images on the Bravia 8 II against a $43,000 Sony reference monitor. Based on its performance in those tests, we’re confident the Bravia 8 II can display video better than top OLED TVs from Samsung, LG, and Panasonic. Although, you’ll pay a heftier price for it.
The TV has Google Assistant built in, can be controlled by an Alexa-enabled speaker, and supports AirPlay 2. Sony has also discounted the 55-inch model to around $2,298 ($1,200 off) at Walmart and Best Buy.
Update, September 1st: Updated to reflect current pricing and availability.
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