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Blockchain-based prediction market Polymarket was arguably the star of this year’s Golden Globes Awards.
The prediction market was prominently featured during the show, which aired on Sunday, with odds on the potential winners of each category displayed and referenced by hosts, according to media reports.
Over the course of the event, which averaged 8.66 million same-day viewers, Polymarket showcased one of the reasons why it has broken into mainstream consciousness: its accuracy.
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Polymarket correctly predicted 26 of the Globes’ 28 categories, CEO Shayne Coplan said Tuesday on X.
“We have a long way to go to educate the public on the value of market-based forecasts, but you can’t deny its accuracy,” he said. “People have more clarity about the world because Polymarket exists. A surreal moment and a highlight for all our team members’ moms.”
The Golden Globes integration followed an exclusive partnership announced last week, billed to strengthen audience engagement. It is the latest in a growing line of big-name partnerships that Polymarket has secured in recent months.
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Polymarket on Jan. 7 announced an exclusive partnership with Dow Jones to make its real-time prediction market data available on the publisher’s consumer-facing platforms, including the Wall Street Journal. Polymarket announced a similar partnership with Yahoo Finance in November and the NHL in October.
Fundrise isn’t a newcomer to private markets. The company has been operating for over a decade and manages billions of dollars on behalf of hundreds of thousands of clients. Their venture capital offering was built specifically for individual investors, with low minimums, diversification, and a long-term focus on private technology companies that often remain private for years before going public. They are looking for investors with a $10 investment minimum.
Prediction markets allow users to bet on anything from the weather to global conflicts, with odds set by traders rather than the house, allowing observers to glean public opinion and insights from them. Proponents say they are more accurate than traditional polls, as participants have cash on the line.
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Prediction markets broke into the mainstream after beating traditional polls to correctly predict the outcome of the 2024 U.S. presidential election. Polymarket’s election market in particular received mainstream mentions as it attracted over $3 billion in bets.
Prediction markets have only grown in popularity since with the addition of sports markets. In December, Kalshi and Polymarket hit a combined $9 billion in volume, according to data from cryptocurrency news outlet The Block.
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Fundrise
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Arrived
Backed by Jeff Bezos, Arrived Homes makes real estate investing accessible with a low barrier to entry. Investors can buy fractional shares of single-family rentals and vacation homes starting with as little as $100. This allows everyday investors to diversify into real estate, collect rental income, and build long-term wealth without needing to manage properties directly.
EnergyX
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Lightstone
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Domain
Domain Money helps professionals and households earning $100,000+ take control of their finances with personalized, CFP professional-led guidance. By offering tailored financial planning, Domain empowers users to make smarter, more confident decisions across investments, retirement, taxes, and overall wealth strategy.
Masterworks
Masterworks enables investors to diversify into blue-chip art, an alternative asset class with historically low correlation to stocks and bonds. Through fractional ownership of museum-quality works by artists like Banksy, Basquiat, and Picasso, investors gain access without the high costs or complexities of owning art outright. With hundreds of offerings and strong historical exits on select works, Masterworks adds a scarce, globally traded asset to portfolios seeking long-term diversification.
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This article ‘A Surreal Moment’: Polymarket Headlines The Golden Globes originally appeared on Benzinga.com
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