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Key Takeaways
- Shares of Pinterest, Meta, Google parent Alphabet and other companies that sell ads saw their stocks rise Friday after a Supreme Court ruling against President Trump’s tariffs.
- Digital advertisers could stand to benefit from easing tariffs, if clients choose to channel refunds into higher ad spend, marketing research firm EMARKETER said.
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Companies that sell advertising were among Friday’s gainers after the Supreme Court struck down most of President Donald Trump’s tariffs.
The gains helped both Big Tech stocks and some smaller players. Shares of Pinterest (PINS) jumped 6%. Shares of Snap (SNAP), social media giant Meta Platforms (META) and Google parent Alphabet (GOOGL), which derive the bulk of their revenues from ad spending, also rose; Alphabet’s 4% climb set it among the day’s best performers on the S&P 500 and Nasdaq.
Digital advertisers could stand to benefit from easing tariffs, according to marketing research firm EMARKETER. Some clients could channel refunds into higher ad spending, the company said. Trump later Friday said he would impose a 10% global tariff, signaling the likelihood of further uncertainty around trade policy in 2026.
Why This Matters to Investors
Shifts in trade policy such as changes in tariffs can affect companies across a wide range of industries, including providers of digital services, as customers and partners react to the changes.
With Friday’s move higher, Pinterest shares recovered some of their losses seen over the past week. The company said its retail clients pulled back on ad spending as they grappled with higher costs from tariffs.
Snapchat owner Snap has also seen its stock lose ground in recent months amid some weakness in ad spending by large clients in North America. Both stocks have lost roughly half their value over the past 12 months.
Meta and Alphabet, which recently reported surging ad sales, haven’t seen the same squeeze. Executives at Pinterest blamed the company’s higher mix of large retailers relative to its peers. Analysts at Bank of America suggested Pinterest also likely lost some of its market share to larger rivals.
Some of them, such as Meta, have positioned their investments in AI-enhanced ad offerings as part of their strategy to weather tariff-related headwinds, with some signs of success.
Read Investopedia’s full coverage of Friday’s trading here.
