In September, Apple launched its latest smartwatch, introducing the Apple Watch Series 10 alongside a black rendition of the Apple Watch Ultra 2. Each wearable has its own pros and cons, as does the second-gen Apple Watch SE, but the introduction of Apple’s newest wearables also means there are now more Apple Watch models on the market than ever before — and a lot more deals to be had.
But with all of those options, which one should you pick? Generally speaking, you want to buy the newest watch you can afford so that it continues to receive software updates from Apple. The latest update, watchOS 11, launched in September on the Series 6 and newer models, ultimately leaving those still using an older Series 4 or 5 behind. Fortunately, the next iteration of watchOS will continue to support the same devices when it arrives in the fall, even if Apple is revamping its naming convention in a bid to standardize its operating system names.
All that being said, picking up a watch from the latest (or a recent) generation ensures you’re getting a smartwatch with an updated design, a robust number of features, and plenty of sensors.
Now, let’s get to the deals.
The best Apple Watch Series 10 deals
The Apple Watch Series 10 represents the latest wearable in Apple’s flagship Series lineup. It features the new S10 SiP chip, faster charging, and a wide-angle OLED display that’s brighter, larger, and easier to read than that of previous models. It weighs half as much as the Ultra, too, and is about 30 percent thinner despite its new 42mm and 46mm sizing. Other upgrades include an added depth and water temperature sensor, as well as a new FDA-cleared sleep apnea detection feature, the latter of which is also available on the last-gen Series 9 and Ultra 2.
While the improvements are welcome, the Series 10 isn’t a vast departure from the prior model, the Series 9. That said, it’s currently on sale at Amazon, Walmart, and Best Buy right now in the 42mm sizing with GPS starting at $299 ($100 off), which is just $20 shy of its recent Prime Day low. The 46mm variant, meanwhile, is on sale at Amazon, Walmart, and Best Buy starting at $329 (also $100 off) — which is the second-best price we’ve seen on the larger configuration — while the LTE models can be had at Amazon, Walmart, and Best Buy starting at around $399 ($100 off).
Read our Apple Watch Series 10 review.
The best Apple Watch SE deals
The Apple Watch SE received a refresh in late 2022. It has the same chipset as the Series 8, which is great, but with fewer sensors, no always-on display, and a slightly outdated design compared to the Series 8, 9, and 10. Those omissions might take this out of the running for some people, but it still may be exactly what you’re after. Best of all, it starts at $249 for the 40mm Wi-Fi / GPS model, which is $30 less than the previous generation’s baseline cost. Opting for cellular connectivity increases the starting price to $299 for the 40mm size (the 44mm size adds $20 to each configuration).
Right now, the best deal on the latest SE can be found at Amazon, Walmart, and Best Buy, where you can pick up the 40mm model with GPS starting at $169 ($80 off). The 44mm / GPS configuration, meanwhile, is available from the same retailers (Amazon, Walmart, Best Buy) starting at $199 ($80 off). If you want the LTE configuration, the 40mm model is on sale at Amazon, Walmart, and Best Buy starting at $219 (also $80 off), which is about $20 shy of the best price we’ve seen on the entry-level LTE configuration.
Read our Apple Watch SE (second-gen) review.
The best Apple Watch Ultra 2 deals
The latest Apple Watch Ultra launched at $799 in September with GPS and LTE support, much like the original model. The ultra-capable smartwatch has the most features, sensors, and ruggedness of any Apple Watch model available thus far, along with a display that’s 50 percent brighter than the first Ultra. The 49mm smartwatch also packs Apple’s S9 SiP and second-gen ultra wideband chips, just like the Apple Watch Series 9, while maintaining long-lasting battery life, precise GPS tracking, and a bevy of diving-friendly sensors.
Thanks to Amazon Prime Day, we recently saw the Apple Watch Ultra 2 dip to its lowest price to date in select configurations. Thankfully, it’s still on sale at Amazon with a Trail Loop, an Alpine Loop, or an Ocean Band starting at around $649 ($150 off). You can also pick it up at Best Buy in various configurations for the same price, if you prefer an alternative retailer.
Read our Apple Watch Ultra 2 review.
A note on the more premium models
While all of the Apple Watch models and colorways covered here are encased in aluminum (except the Ultra 2, which has a titanium build), Apple does make a more premium range built out of stainless steel and titanium. These offerings are functionally and aesthetically similar to their aluminum counterparts, with slightly refined colors and finishings — polished for the stainless steel and brushed for the titanium. However, they start at much steeper prices of $699 and above. They, too, can often be found on sale, but they’re never discounted as low as the standard base models, so we don’t include them here.
